A website commemorating the release of the single “Cling Cling,” Perfume WORLD is a virtual world that’s home to Perfume’s avatars and open to fan participation. Avatar status and movement is determined by Perfume’s real-world activities and information exchange on the platform. When fans login from their Twitter or Facebook accounts, they can receive their own unique address in Perfume WORLD. Posts submitted on the site were even used in the intro sequences during live performances.